Launch a cause marketing campaign
Cause marketing is a partnership between a for-profit company and a non-profit organization that increases the company’s sales by aligning with a charitable cause to influence buying decisions. A well-executed cause marketing campaign is a win-win-win for everyone:
By building great cause marketing campaigns, companies can stand apart from the competition, increase sales and demonstrate a meaningful commitment to their consumers. Please visit our national partners to learn more about the companies we are currently working with.
To learn more about how your company can launch a successful cause marketing campaign, contact us at corporategiving@ontario.cancer.ca.
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