Our major fight against cancer started in 2014 with a pink tractor travelling the highways of Canada and the United States. That Pink Tractor campaign helped raise close to $70,000 for cancer research and awareness over 4 years. When that campaign ended in 2018, we were committed to starting the next cancer fighting initiative. With the CTA and some great trucking companies leading the Plaid for Dad campaign we believed this was a strong fit. Our co-founder, Bob Sutherland, is a survivor of prostate cancer and naturally our industry demographics can greatly benefit from prostate cancer awareness. 

The money raised from this event helps fund leading-edge cancer research that is improving cancer treatments, preventing cancer and saving lives; provide reliable and up-to-date information on cancer, risk reduction and treatment; offer vital community-based support services for people living with cancer and their families; and advocate for healthy public policies.

Please make a donation on our behalf and help us reach our fundraising goal! Every donation takes us one step further to creating a world where no one fears cancer. Donating online is secure and it saves the Canadian Cancer Society money by reducing administrative costs.

Thanks for your support!